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May 25, 2010

Still hope for print

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Here are some quick stats about newspapers and their readers I picked up while in Toronto at the Canadian Newspaper Association and Canadian Community Association Ink and Beyond Conference. The associations did research with pollster Ipsos Reid to understand Canadians impressions of newspapers and their ads.


Newspapers are visited multiple times daily:

— Most (63 per cent) Canadians look at a newspaper more than once over the course of a day, getting an update in the morning and more specific information, such as TV listings, movies, weather and more, later.

— Another 16 per cent come back to the paper two or more times of a course of a day.


Newspapers last more than one day:

— Despite the perception a newspaper is read and then discarded that same day, 62 per cent of newspaper

readers indicate that they often keep sections or the entire paper for more than one day, as it provides on-going information, such as sport schedules, what’s on locally (where community activities are highlighted), special topical sections, movies, ads and other information.


Canadians trust newspaper ads:

— Consumers expect and accept ads in newspapers and, compared to other media, newspapers always score high on “most trustworthy for advertising.”

— In 2010, 63 per cent of readers indicated they trust the ads in newspapers.


Newspapers ads drive to online:

— Compelling ads in newspaper are driving 70 per cent of its readers to the Internet to find out more information about an ad.

May 16, 2010

This is the end

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Once again, Lady Gaga outdoes herself with her new video Telephone, Mile Cyrus is a bird, Kesha's lyrics are "blah, blah, blah," Timbaland has a song with Justin Beber, Sean Desmond has released a new single and Canadian dance legend Blake McGrath has a music video. Fucked we are.

Apr 14, 2010

(Life) time

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Where have the last three months gone? OK, it's been awhile since my last post, so I thought I'd do a quick update on my unburied life.
Since January, I've learned to cook (much to the chagrin of my son who is a fan of KD and pizza pops), have gone to the movies by myself (saw The Serious Man by the Coen brothers during a local film festival) and will be heading south to see one of the seven modern wonders of the world, the Golden Gate Bridge.
I'm really pumped about the latter. I'll be heading down to San Francisco for three whole days of beatniks, trolleys, Chinatown, North Beach, bridges, prisons — oh my.

Jan 18, 2010

My unburied life

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In two months I will turn 31. It's not the number that scares me, it's the number of years left to do things dreamed of. And after watching an episode of a reality TV series called The Buried Life — in which four friends from Victoria, B.C. write out their quasi bucket list and, in their travels, discover human potential and the joy of helping others — I'm starting my list. It will be a running list to be added to, changed and, hopefully, completed.

Completed:
  1. Get a university degree
  2. Go to Canada's capital, Ottawa
  3. Experience the joy (pain/love/frustration) of having a child
  4. Volunteer in my community
  5. Do what I love for a living
  6. Sky dive from 10,000 feet
  7. Zip line through trees
  8. Visit my dad in Australia
To do (in no particular order):
  1. Visit at least one place on every continent (I'll start big. So far, two. Five to go)
  2. See the wonders of the world
  3. Swim in all five oceans (got two under my belt)
  4. Work for a large daily newspaper
  5. Work overseas
  6. Go to a movie by myself
  7. Write a novel — or two or three
  8. Travel across Canada in a van
  9. Help a community in a developing country
  10. Stop thinking about my teeth when I smile
  11. Golf in the middle of the night in Alaska during the 24-hours of daylight
  12. See my son graduate from a post-secondary school
  13. Complete my own "Motorcycle Diaries"
  14. Get a tattoo by Chris Garver at Miami Ink
  15. Speak a second language fluently
  16. Tour Vancouver Island
  17. Buy a house
  18. Grow (some of) my own food
  19. Visit my mother's grave
  20. Learn to surf
  21. Get out of debt
  22. Buy a new couch — a real one
  23. See my grandparents in Ontario before they die
  24. Become a better cook
  25. Read a book to a group of children
  26. Finish my life-guarding requirements
  27. Be spontaneous
OK, I think that's a good start. I'll post more as they come...

So, here's the question: What do you want to do before you die?

Jan 14, 2010

Aussie education

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Since I've just returned from a fantastic two weeks in Western Australia, I want to share some Australian lingo I've picked up. The slang and rhymes are hilarious and the sayings are totally outrageous. I can't get enough. Oh, btw, Aussies never say "throw another shrimp on the barbie" and get pissed off when foreigners cry out with a fake accent "the dingo ate my baby." So, if you're heading to the Land Down Under, please avoid those terms. But, certainly slip the following lingo into your vocab:
  • A few Kangaroos loose in the top paddock — this is used to describe someone who may not mentally be all there
  • A over T — to fall "arse over tits"
  • After dark — another word for shark
  • Airy fairy — vague
  • Any tic of the clock — very soon
  • Apples, she'll be — every thing will be OK
  • Arvo/evo — afternoon/evening
  • Bathers — swimsuit
  • Barney — a fight or argument
  • Bathroom — has the sink, tub and/or shower. The toilet, as it's called, is in a separate room.
  • Biscuit — a cookie. Novice surfers are called "shark biscuits"
  • Blowy — windy
  • Brekky — breakfast
  • BYO — is bring your own and can be followed with booze (even to a restaurant) or meat (to a barbie)
  • Chemist — a pharmacy
  • Cheesed off — annoyed
  • Chips — french fries. Common expression used is "cheep as chips" to imply a good price for something
  • Chook — chicken
  • Chuck — is used often for a number of reasons, like "chuck a leftie" to go left or "chuck a spaz" to get angry. Also, people can chuck a Uey or wobbly or up.
  • Dads and Dave — is a shave
  • Dogs eye — a meat pie, which Australians love to eat
  • Dunny — a toilet
  • Ear basher — someone who talks a lot
  • Esky — a food or drink cooler. Also called a "chilly bin"
  • Fag — a cigarette
  • Fanny — a vagina. Note: Fanny packs is not a term used; it's called a "bum bag"
  • Flat out like a lizard drinking — to be very busy or going very fast
  • Franger — condom
  • Galah — a kind term for a fool. It's also a really cool-looking bird
  • Garbo — garbage man. In Canada, we say "throw trash in the garbage" and in Oz, they say "tip rubbish in the bin"
  • Have a burl or crack or go or lash at — to try
  • Heaps — is used a lot of mean a lot of something
  • Hollie — holiday
  • In a tic — just a minute
  • In the altogether — in the nude; of which there are many beaches
  • Kark it — to die
  • Kip — nap
  • Lay by — to put on hold at a store
  • Lippie — lipstick
  • Lolly — sweets
  • Macca's — McDonalds
  • Make a quid — earn a living
  • Off one's face — really drunk
  • Plonked — really drunk
  • Pom, pommy — a person from England
  • Poofter — a homosexual man
  • Postie — a mail carrier
  • Pram — a baby stroller
  • Rellies — relatives
  • Salvo — Salvation Army
  • Sanga — sandwich
  • Sauce, tomato — ketchup
  • Seppo or septic tank — derogatory term for Americans (septic tank rhymes with yank)
  • Servo — gas station where you buy petrol
  • Sheila — common term for a nice looking Australian woman
  • Sparkie — electrician
  • Stickybeak — to look at
  • Stubbie — small, short-necked bottle of beer
  • Sunnies — sunglasses
  • Tinnie — can of beer
  • Torch — flashlight
  • Trannie — transistor radio
  • Uni — university
  • Ute — utility vehicle
  • Vegemite — strong spread made from yeast and eaten on toast
  • Whinge — to complain
These are just the terms I heard — there are so many more. Just remember: Shorten everything, add "ie" at the end of words and make everything rhyme. Do this and you'll fit right in.